BRAND STRATEGY

MU:IN SEOUL

categorybrand strategy
Clientmu:in seoul
Date2017. 05. 04 ~
VenueB1 , NONHYEON-DONG 3-6, GANGNAM-GU, SEOUL
DescriptionMU:IN is a new hideout and culture brand that gather dance music people based on minimalism with Korean traditional achromatic color to inform the whole world.
Not only with music, drinks, party culture that provided by normal club, but with arts, designs, fashions as a complex culture space to let people experience  beyond their imagination.
MU:IN produce new direction as a differentiated space
Head store of MU:IN, which is MU:IN Flagship Lounge & Store express Korean neo orientalism theme and performance of various artists .